Nissan launches bold and powerful refreshed 2019 Maxima in the Middle East
April 23, 2019
Enhancements to Nissan’s flagship sedan include V-motion-inspired exterior, new wheel designs, refined interior
DUBAI, UAE (23 April 2019) – Nissan today revealed the new 2019 Nissan Maxima in the Middle East at a regional launch event in Dubai. With captivating performance stance, 19-inch diamond-cut wheels, boomerang signature LED lighting framing the enlarged V-motion grille, the Maxima also offers Nissan Safety Shield 360, a suite of advanced driver-assist systems that supports the Nissan Intelligent Mobility vision to redefine how cars are driven, powered and integrated into society.
The launch of the Maxima across the region comes following an impressive world debut at the 2018 Los Angeles Auto Show in November last year. The model continues its reputation as an exciting near-luxury sports sedan with its 300-horsepower 3.5-liter V6 engine and sport-tuned steering, braking and suspension.
Thierry Sabbagh – Managing Director, Nissan Middle East said: “Since the Maxima was first introduced in 1993, it has consistently been one of Nissan's best-selling vehicles, and a recognized nameplate, especially in this region. A recent brand survey we conducted, showed that consumers in the region consider Maxima as the best among Nissan’s sedan line-up that offers “Passionate Driving”. Our bold and refreshed 2019 Maxima sets a new standard for the sedan market that showcases practicality, futuristic technology, design and an engaging experience behind the wheel. Today, we are ready to bring it to the roads to our customers in the Middle East.”
Brand survey results from the region also showed that Nissan Maxima was voted as #1 in the sedan segment vs. competitors in areas such as personality, inspired styling, exciting to drive, trendy, good driving performance and distinctive design.
Nissan Intelligent Mobility and Nissan Safety Shield 360
The new 2019 Maxima embraces the visionary Nissan Intelligent Mobility philosophy – which provides technology in a way that moves people to a better world. For Maxima, this includes the availability of Nissan Safety Shield 360, a suite of six advanced active safety and driver-assist technologies designed to help provide 360 degrees of active driver assistance, crash avoidance and pedestrian detection.
Safety Shield 360 includes Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning and High Beam Assist.
In addition to Safety Shield 360, the 2019 Maxima also expands the availability of Intelligent Cruise Control (ICC), High Beam Assist (HBA) and Traffic Sign Recognition (TSR).
Refreshed exterior and interior
Maxima’s aggressive, updated exterior appearance was created by Nissan Design America in La Jolla, Calif. and features a more voluminous front grille with a deeper V-motion flow that carries into the hood and down the body to the redesigned rear tail lamps and rear fascia. The standard jewel-like LED headlights and Nissan Signature Daytime Running Lights add to the Maxima’s premium, high performance appearance, along with the new, deep fascia design.
The new rear fascia includes integrated quad-tip exhaust finishers, while a new sport rear spoiler is also added to the Maxima SR grade. In addition, a new premium exterior paint color, Sunset Drift, has been added to the Maxima color palette.
Inside, the dramatic Maxima body is a driver-oriented cockpit and comfortable seating for all five occupants. Enhancing the Maxima’s already high level of quality and premium luxury appointments is a new seat insert pattern and charcoal headliner and pillars for SR grades. The SR grade features special Rakuda Tan semi-aniline leather appointments, similar to that available on the Nissan GT-R Premium Interior Package.
The interior retains the Maxima’s “Gliding Wing” interior layout that emphasizes the horizontal movement and easy access to all controls, but offers updated trim finishers and materials. Depending on grade level, the instrument panel, door panels, steering wheel insert, stitching, seat materials, headliner, pillars and A-pillar speaker grilles have been upgraded, providing a more premium look and feel.
The 2019 Maxima also comes equipped with Apple CarPlay™ and Android Auto™, with 8-inch multi-touch colour display, Bluetooth® Hands-free Phone System and Streaming audio via Bluetooth®.
The new Maxima’s selection of audio and infotainment choices include a Bose® Premium Audio system with 11 speakers.
Available Nissan Door to Door Navigation adds directions that move from your compatible smartphone to Maxima's touch-screen seamlessly. If you end up parking several blocks away, it can send a walking route to your phone
The one-line destination search simplifies the process of finding a destination by providing a single text box to search for a Point of Interest or address.
Lastly, over-the-air updates allow owners to update the audio unit software and maps via WiFi or a USB device without making a trip to the Dealer.
The 2019 Maxima will be available from April 2019, at a starting price of AED 115,000 / US $31,300 (excluding VAT) for the S Grade. Prices per market will be revealed at their respective launches and will vary from market to market.
Five grade levels available on sale in April
The refreshed 2019 Nissan Maxima goes on sale at all Nissan dealerships region-wide by in April 2019. It will be offered in five well-equipped grade levels: S, SV and three variations of the SR grade:
S Grade standard with LED Headlamps, Rr Camera + Sonar Rr*4 + A-IVI Infotainment System+ 8 Speakers
SV Grade adds key features such as leather seats Rr Camera + Sonar (FR+ Rr*4), Forward Collision Warning, Predictive Forward Collision Warning, Driver Attention Alert, Blind Spot Warning, Rear Cross Traffic Alert. Intelligent Cruise Control and Panoramic Moon Roof. Optional: A-IVI with integrated Navi + 11 Bose Speakers
SR is offered in three variations and is well extremely well equipped:
Leather with Quilting
19” Alloy (Gray)
Additional NIM features such as: Automatic Emergency Braking with Pedestrian Detection, Lane Departure Warning, Lane Departure Prevention, High Beam Assist and Traffic Sign Recognition (TSR).
Front Sport Suspension
Electrical Tilt & Telescopic Steering Wheel/ Memory
A-IVI Navi (AM/FM + Rds (Bose) 11 Speakers
AVM + MOD + Sonar (Fr/Rr*4)
PLUS Heat/Reverse Link/Memory/Auto Dim (Dr)
Luxury Rear Spoiler
Ultra-Premium Leather with Quilting Rakuda – Tan Interior
Premium Leather with Alcantara inserts
Sporty Rear Spoiler
19” Alloy (Gloss Black)
High mounting Stop Lamp on spoiler